Toronto seller representation/Property.ca Inc. Brokerage

Sell with someone who understands why buyers move.

I'm Sasha Bastani, Realtor/Broker with Property.ca Inc. Brokerage. My seller plan combines pricing, psychology, marketing, negotiation, and platform reach across property.ca, condos.ca, and mrloft.ca.

Sasha's seller lens
SRS / ABR / SRES
Psychology
What buyers notice, fear, compare, and need to believe before they offer.
Marketing
How the property is positioned before traffic is pointed at it.
Negotiation
Reading motivation, conditions, risk, leverage, and timing.
Service
Calm, direct communication from prep through closing.
Seller plan

Start with the property and timing.

No fake instant value. Send the basics and Sasha will respond with a real seller conversation: pricing range, buyer profile, prep, and launch path.

No automated valuation. Sasha reviews the context.

The seller process is a conversion system.

Most listings are treated like inventory. Sasha treats the sale like a decision journey: attention, belief, objections, timing, and the offer room.

01

Read the buyer

Start with the buyer's decision path: what they notice first, what makes them hesitate, and what proof will move them from save to showing to offer.

02

Price with tension

Review comparable sales, active competition, condition, and timing so the list price creates confidence without leaving obvious money on the table.

03

Package the property

Prep, staging guidance, photography, description, and launch order are handled as one conversion system, not separate checklist items.

04

Negotiate the room

Offer strategy is about reading motivation, risk, conditions, and leverage. The goal is a cleaner decision, not just louder pressure.

Brokerage platform

Service plus distribution.

Property.ca Inc. Brokerage owns property.ca, condos.ca, and mrloft.ca. Property.ca's seller page publicly states that listings can receive Property.ca exposure. Sasha's job is to pair that reach with pricing, presentation, and negotiation.

property.ca
Property.ca Inc. Brokerage ecosystem
condos.ca
Property.ca Inc. Brokerage ecosystem
mrloft.ca
Property.ca Inc. Brokerage ecosystem
Who you work with

Sasha Bastani.

Realtor, Broker · Property.ca Inc. Brokerage

Sasha brings together brokerage execution, customer service, buyer psychology, marketing judgment, and negotiation discipline. The point is not to sound expensive. It is to make the property easier for the right buyer to choose.

Designations
SRS / ABR / SRES
Education
Bachelor's background in Psychology and Marketing
Direct
+1 (647) 835-6368
FAQSeller questions

I can give you a serious pricing conversation quickly, but I will not fake an exact value without seeing the property, recent comparable sales, competition, condition, and timing. The right next step is a CMA and sale strategy call.

The work starts with buyer psychology: who is most likely to want the property, what objections they will have, what proof they need, and how the listing should be framed before it goes live.

Yes. The seller plan can be adapted for condos, lofts, townhomes, semis, detached homes, and investment properties across Toronto and the GTA.

Sasha works through Property.ca Inc. Brokerage, the company behind property.ca, condos.ca, and mrloft.ca. That means the seller plan can connect brokerage service with high-intent listing discovery platforms.

Not by default. The goal is to separate repairs that protect value from upgrades that only feel productive. Sasha can help decide what to fix, what to stage, and what to leave alone.

Yes. Call, SMS, WhatsApp, email, Instagram, and the AI chat are all available from the seller page. Use whichever channel is fastest for you.

Sell with Sasha

Start before you need the sign.

The cleanest seller outcomes are usually prepared before the listing date. Send the context, ask the AI, or call Sasha directly.

Send the property